Peer-to-Peer Fundraising

Different Types of Peer-to-Peer Fundraising Campaigns

Fathima Sherin Fathima Sherin
Apr 2023

Nonprofits seeking to generate funds and enhance awareness of their mission have discovered the potential of peer-to-peer fundraising as a valuable tool. This strategy enables organizations to expand their reach beyond the scope of traditional outreach techniques by utilizing the social networks of their supporters. With a carefully planned peer-to-peer fundraising campaign, nonprofits can secure financial support for their programs while simultaneously gaining new donors, as individual fundraisers leverage their personal connections with friends, family, colleagues, and other contacts. Additionally, such campaigns can create a favorable impression of the nonprofit's cause and improve its brand image.

Different Types of Peer-to-Peer Fundraising Campaigns

There are several types of peer-to-peer fundraising campaigns that nonprofits can set up to engage their supporters and raise funds for their cause. Each type of peer-to-peer fundraising campaign has its unique benefits and can be used to engage different types of supporters. Nonprofits can choose the type of campaign that best fits their needs and goals. Here are some of the most common types:

Walk-Run-Ride Fundraising

This type of campaign is centred around a specific event, such as a walkathon, run, or bike ride. Participants sign up for the event and are encouraged to fundraise from their network of friends and family members. Such fundraisers can be done as an in-person event, but several organizations are now moving in the direction of running these as virtual walks, virtual runs, and virtual rides, as doing so reduces the set-up and management costs significantly and opens up new geographies for the nonprofit.

Crowdfunding

This type of campaign is centred around a specific event, such as a walkathon, run, or bike ride. Participants sign up for the event and are encouraged to fundraise from their network of friends and family members. Such fundraisers can be done as an in-person event, but several organizations are now moving in the direction of running these as virtual walks, virtual runs, and virtual rides, as doing so reduces the set-up and management costs significantly and opens up new geographies for the nonprofit.

Tribute Fundraising

This type of campaign allows supporters to fundraise in honor of a loved one or to celebrate a special occasion such as a birthday or anniversary. Such campaigns are great for the organic growth of a nonprofit’s mission ambassadors.

DIY Fundraising

In this type of fundraising campaign, supporters are encouraged to develop their own fundraising ideas and create individual fundraising pages to support the cause.

Challenge Fundraising

This type of campaign involves setting a fundraising goal and issuing a challenge to supporters, such as matching donations or offering incentives for reaching certain milestones.

Why Peer-to-Peer Fundraising Campaigns are a Game Changer for Nonprofits?

Peer-to-peer fundraising is a popular and effective fundraising technique that offers many benefits to nonprofits. Here are some of the top benefits of peer-to-peer fundraising:

  • Increased Reach
  • Increased Donor Engagement
  • Cost-Effective
  • Increased Donor Retention
  • Improved Data Collection & Email List Growth
  • Scalable

How To Launch a Successful Peer-to-Peer Fundraising Campaign

Launching a successful peer-to-peer fundraising campaign involves several important steps. First, you need to define your campaign goals and target audience, followed by choosing a fundraising platform that meets your needs. You then need to create a compelling campaign page, recruit and train your fundraisers, set milestones and incentives, and promote your campaign through various channels. Finally, it's crucial to thank your donors and fundraisers for their support and acknowledge their contributions publicly. By following these steps, you can create a successful campaign that engages your audience, motivates your fundraisers, and raises funds for your cause.

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