Peer-to-Peer Fundraising

What is

Fathima Sherin Fathima Sherin
Apr 2023

Peer-to-peer fundraising is a type of fundraising where individuals raise money on behalf of a particular organization or cause. It is any fundraising effort that relies on peers reaching out to each other on behalf of a cause. Your supporters fundraise on your behalf by reaching out into their social networks through personal and team pages.

Peer-to-peer fundraising has become a powerful tool for nonprofits looking to raise money and increase awareness for their nonprofit’s mission. These fundraisers allow nonprofits to tap into their supporter’s social networks to reach a much broader audience than a traditional outreach method would allow. By implementing a well-thought-out peer-to-peer fundraising campaign, nonprofits can raise funds for their programs and recruit new donors as individual fundraisers connect with their network of friends, family, colleagues and others. Such fundraising campaigns also positively impact cause awareness and the host organization’s brand.

What is Peer-to-Peer Fundraising?

Peer-to-peer fundraising is a method of fundraising where an organization asks its supporters to become fundraises on its behalf. 

Supporters create individual fundraising pages and then reach out to their network of friends, family members, colleagues and others for soliciting donations. Through their fundraising page, fundraisers can post updates, share stories, and engage with others to raise awareness and funds for the cause they’re supporting. In this approach, the nonprofit organization empowers its supporters with tools and resources to make it easier for them to fundraise, and encourages individual or team fundraisers to compete with one another to see who can raise the most donations for them.

Peer-to-peer fundraising has become a popular approach for nonprofits for several reasons
Few main reasons are listed below : 

Reach New Donors

It allows organizations to tap into their supporters' social networks and expand their reach to new donors. 


Cost Effective

It can be a cost-effective way to raise money since the organization doesn't have to spend as much on event management, marketing and outreach.


Builds Community

It helps to build a sense of community around the cause as supporters work together to reach a shared fundraising goal. 


Moreover, the new donors recruited through a peer-to-peer fundraising campaign, have a higher likelihood of becoming long-term supporters of the nonprofit as they are introduced to the organization’s mission through someone they know and trust.

Peer-to-peer fundraising can also be an effective way to engage younger supporters, who are more likely to be active on social media and who may not have the financial means to make large donations themselves. By giving them the tools and resources to fundraise on their own, these supporters can feel more invested in the cause and empowered to make a difference.

Different Types of Peer-to-Peer Fundraising Campaigns

Why Peer-to-Peer Fundraising Campaigns are a Game Changer for Nonprofits?

Peer-to-peer fundraising is a powerful tool for nonprofits, providing numerous benefits. By encouraging supporters to reach out to their networks, peer-to-peer fundraising can expand a nonprofit's reach and raise awareness and funds. Additionally, it promotes donor engagement, community building, and donor retention. Because it relies on personal networks, peer-to-peer fundraising is cost-effective and can provide valuable data for future outreach campaigns. Finally, it is a scalable technique that can be customized to fit the needs of any nonprofit campaign. 

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