ABOUT FINISH STRONG (ON PURPOSE) CAMPAIGN
 
 
 

In 2023, Travis Scott’s cousin, Brent Warnecke, unexpectedly passed away from a heart condition. More than just a cousin, Brent was like an older brother—a role model, protector, and the family's connective tissue. He planned trips and events that brought everyone together, generously giving his time, energy, and resources to ensure those around him felt connected.

 

Brent was an avid cyclist and deeply philanthropic, especially when it came to causes involving children. At a 2024 fundraiser for The Brent Warnecke Scholarship Foundation, Travis purchased Brent’s road bike as part of a silent auction.

In that moment, he found a renewed sense of purpose — something he'd been neglecting since his recent mental health diagnosis, now exacerbated by profound loss.

 

Determined to honor Brent's legacy of philanthropy, Travis envisioned supporting today’s youth in fostering purposeful lives. He aimed to advocate for improved mental health policies and services, encourage responsible device usage, and connect communities in real life. And he realized he could achieve this through something as simple as cycling.

 

Collaborating with his family, Travis founded Cycling On Purpose and is currently organizing the The Resilience Ride that will take place next summer. In this cross-country cycling journey, he will ride Brent’s bike nearly 2,100 miles from his home in Spokane, WA to Indianapolis, IN, he and Brent grew up only five miles apart from each other to help bring awareness to the mental health challenges our youth face today.

 

To help raise money for this ride, as well as provide funding toward youth mental health education, advocacy, and research, Travis is launching the "Finish Strong (On Purpose)" cycling challenge. This initiative invites cyclists of all levels (especially those who love their Pelotons) to join him in ending the year with intention and purpose. The challenge embodies the mission of Cycling On Purpose by promoting mental well-being, fostering community connections, and inspiring participants to set and achieve meaningful goals - on purpose.

 

With your support, Cycling On Purpose and the "Finish Strong (On Purpose)" challenge will continue to grow and amplify their impact in the years to come. To preserve its founding purpose and inspiration, Cycling On Purpose remains committed to its mission, values, and goals—honoring Brent's legacy while shining a light on the mental health challenges afflicting our youth.

 

The campaign will start Nov 29th and end Dec 31st. The campaign will be a peer-to-peer campaign centered around individual riding goals and fundraising goals. There will be a registration fee of $30.

Raise $100 or more, and you'll receive a Cycling On Purpose cycling cap as a thank-you for your incredible support.

 

 

MENTAL HEALTH ACTIVITIES
This challenge will not only encourage you to engage in physical fitness activities, but also practice healthy wellness habits! Check out the MENTAL HEALTH ACTIVITY CONVERSION CHART below to learn more and use the Log Activity button at the top or in the site menu to earn points for each activity logged.
Campaign Engagement
This campaign offers numerous ways to get involved and earn points! Whether you’re posting in the scrapbook, leaving comments, chatting with others, or sending invitation emails, every action counts. Refer to the CAMPAIGN ENGAGEMENT POINTS CHART below to see how each activity earns points and start participating now to boost your score.
ACTIVITY GOAL
COMPLETED: 0 points
TARGET: 100,000 points
FITNESS GOAL
COMPLETED: 326 miles
TARGET: 6,000 miles
FUNDRAISING GOAL
RAISED: $ 380
TARGET: $ 20,000
HOW IT WORKS
Register for the campaign and set your fitness & fundraising targets.
Click here to set-up your devices (Fitbit, Garmin, Apple Watch, Health Connect By Android, Misfit, Strava), or download our iOS or Android apps.
Share your story and raise funds & awareness.
Track workouts anywhere & anytime and complete goal.
ABOUT THE ORGANIZATION
CYCLING ON PURPOSE
Improve the mental health and well-being of our youth through education, advocacy for tougher regulations and school policies, and funding youth mental health research.

Read more about the organization >>

HOW YOUR PARTICIPATION HELPS
Funds will be used toward future activities to raise awareness around youth mental health, including my upcoming bike ride from Spokane, WA to Indianapolis, IN next July (2025). They will also be distributed annually to grant recipients whose intended use aligns with our mission and objectives.
FREQUENTLY ASKED QUESTIONS
What is Charity Footprints?

Charity Footprints is a social enterprise that connects fitness and charitable giving. We empower people just like you, to get fit & give back.

Our Virtual Races allow non-profits to challenge their patrons to run, walk or ride and raise funds just as they would in a fundraising walkathon. The best part - charities save over 45% in event and logistical costs. So, the dollars that you pay to register or fundraise, go farther.

What is the campaign registration fee?

Campaign registration fee is the amount that you'll need to pay to enroll in this virtual race. This fee (less transaction charges) will go to the non-profit running this campaign as a donation.

The registration fee along with the funds raised through your individual fundraising page will enable the non-profit to fund various programs and pursue their organization's mission.

How can I create my fundraising page?

Well, you wouldn't have to create a separate fundraising page. Once you register for this campaign, we'll give you the link to your fundraising page.

How will I track my distance?

You can track your workouts by setting up your devices (Fitbit, Garmin, Apple Watch, Health Connect By Android, Misfit, Strava), or download the Charity Footprints' iOS or Android app and track your workouts toward this campaign. ?>

If you workout indoors (treadmill, elliptical, stationary bike etc.), you can upload your workouts here.

How do I join a team on this campaign?

While registering for the campaign, select the team you'd like to join or create a new team and invite others to #GetFitGiveBack with you. If you want to join a team (or create your team) after registration, login to the campaign site and you would find a link to edit "My Team" in the menu under your profile in the header.

I am an international donor (non-US), what are my donation charges and tax-deductibility?

All donations are made in US dollars, so the donations may be levied an exchange rate fee via your bank. Donors will want to connect with their bank to determine exactly what that fee may be. Additionally, international donors will need to reach out to a tax professional to discuss if and how tax deductibility will apply to their donation.

Who can sponsor my fundraising efforts?

The short answer is - everyone. The fundraising research shows that the number one reason for people not donating is that they weren't asked to.

That said, there are things you can do to attract people to sponsor you. Adding a picture to your fundraising page, telling potential donors why this cause is so personal to you, sharing your fundraising page on social media, email, and chat groups.

Last, if your employer has a gift matching program, check with the human resources department to support your favorite cause as well.

Who can I contact if I need help?

You can contact us any time if you need help. We love hearing from our users so please don't hesitate to write to us about issues, suggestions, or to just say hi. You can also contact the non-profit administrator directly if you would like.

How do I change or switch my team?

If you want to join a team (or create your team) after registration, login to the campaign site and you would find a link to edit "My Team" in the menu under your profile in the header.