How to Run a Stellar Giving Tuesday 2021 Fundraiser

3 Reasons for Nonprofits to Participate in Giving Tuesday

1. Strategic Timing - Giving Tuesday happens at a time of the year when more and more people are looking to give back through charitable donations. The strategic timing of this event is a reason enough for you to work hard to create your own Giving Tuesday campaign.
2. Capitalize on Momentum - Giving Tuesday creates a lot of buzz on social media around this time of the year. This groundswell of momentum helps to push potential donors to open their hearts and wallets.
3. Raise Awareness - Giving Tuesday for nonprofits is not just a short-term fundraising tactic but a means to raise awareness about your cause while acquiring new donors. In addition to the immediate fundraising infusion, this also helps in making future campaigns more successful.

8 Steps to Run a Stellar Giving Tuesday Campaign

A Giving Tuesday campaign that does less but does it well is better than a disorganized fundraiser that hits every bullet on the list. Here are some steps to guide you through your ideal Giving Tuesday campaign.

1. Join the #GivingTuesday movement
   The first step is to sign up, it's free, and you don't have to register. It's a good idea to connect with your local community to gain access to more opportunities, ideas, and information about the event.
2. Set Goals for Your Campaign
   As with any fundraising campaign, it’s important to set specific goals that are measurable and adjustable. The Giving Tuesday organization gives some great suggestions to help you set clear goals for your Giving Tuesday campaign.
3. Leverage Your Donor Base
   Brief your donors and supporters ahead of time so that they’re ready for the excitement and high pace of Giving Tuesday. Give out plenty of information explaining how and why they should share your messaging on Giving Tuesday. Provide concrete examples of the contribution’s impact (e.g., a donation of $10 takes care of 1 meal for a month).
4. Engage Board Members & Partners
   Apart from donors and staff, leverage connections of board members and partners. Seek their advice to amplify your message to a larger audience. Existing corporate sponsors can also help you build your campaign audience.
5. Create a Donor Stewardship Plan
   Create a strong donor journey map to onboard new donors, express gratitude, and use their data for future campaigns. Optimize your website with an easy-to-navigate donor page and form.
6. Avail Technology to the Fullest
   Giving Tuesday tends to keep everyone busy with all the balls in the air, and it's important to manage the event well. That’s where we can help you organize your campaign, manage donors, and various other virtual logistics with our Non-profit Virtual Race Fundraisers.
7. Set up a Peer-to-Peer Fundraiser
   Set up a peer-to-peer fundraiser to enable your existing supporters to drive donations and build trust with new donors. Give them the required talking points and motivation to spread your fundraising message to their networks.
8. Leverage Social Media
   Use social media to promote your campaign, plan an email marketing campaign to prep your audience in advance, use the right Giving Tuesday hashtags (#GivingTuesday along with regional versions), share impact stories, and express gratitude to everyone who contributed to your campaign's success.

TAKEAWAY

Creating outstanding Giving Tuesday campaigns requires proper strategy, timely planning, and careful analysis of your results to gain meaningful insights about your organization’s campaigns. We at Charity Footprints can help you through this journey of encouraging giving. Set up a demo today to - Get Fit. Give Back!