A peer-to-peer (P2P) fundraiser is a fundraising campaign in which individuals create their own personal fundraising pages and leverage their own networks of friends, family, and colleagues to raise funds for the cause. Peer-to-peer fundraisers are often used for charitable events, such as walkathons or marathons, but they can also be used for other types of campaigns, such as raising money for a specific project or raise funds on a specific day or duration such as Giving Tuesday, Year-End Giving campaign etc. Such fundraisers often have lower overhead costs as the organization does not need to cover the costs of organizing and promoting a fundraising event.
What are the benefits of Peer-to-Peer Fundraisers?
Reach a wider audience: Peer-to-peer fundraisers reach a wider audience because they leverage the networks and personal connections of the individual fundraisers resulting in raising more funds.
Higher engagement: Peer-to-peer fundraisers create a sense of community and engagement among the individual fundraisers, as they are working towards a common goal.
Lower overhead costs: Because peer-to-peer fundraisers are organized and promoted by the individual fundraisers, they often have lower overhead costs than traditional fundraising events.
Higher participation: Peer-to-peer fundraisers can be customized to fit the interests and schedules of individuals resulting in higher participation.
Better cause awareness: By individuals reaching out to their own networks of friends, family, and colleagues to raise funds, this also helps raise awareness for the cause.