Inspiring Acts of Giving: Success Stories and Insights from Successful Peer-to-Peer Fundraisers
TABLE OF CONTENTS
Introduction
Peer-to-peer fundraising has proven to be a highly effective tool for nonprofit organizations seeking to raise funds and create awareness around their missions. By harnessing the power of their supporters' social networks, nonprofits can expand their reach beyond what traditional outreach methods would allow. With well-crafted peer-to-peer fundraising campaigns, nonprofits can secure donations for their programs and attract new donors as individual fundraisers engage with their personal connections, such as friends, family, colleagues, and other acquaintances. These campaigns also contribute to raising awareness for the cause and improving the image of the nonprofit organization.
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Real-life Examples of Successful Peer-to-Peer Fundraising Campaigns and Lessons Learned
Case Study 1 - Child Rescue Coalition + Charity Footprints The #JoinTheFight campaign by Child Rescue Coalition aimed to raise funds for building technology for law enforcement agencies to track, arrest and prosecute child predators. The campaign used the power of peer-to-peer fundraising and social media sharing integrations to engage people in a fitness challenge and create awareness about the organization. The campaign surpassed its modest goal of 200 participants and $20,000 fundraising goal and ended with over 7,000 backers raising over $280,000. Charity Footprints enabled individual and team leaderboards, chat features, incentives and gamification to ensure high participation compliance and to keep participants engaged throughout the campaign.
Learn More: #JoinTheFight Case Study
Case Study 2 - Olami + Charity Footprints Olami and Charity Footprints partnered to create a virtual walking challenge, "Walk to Israel," to raise funds and bring together Olami’s global community. The campaign allowed participants to set distance goals and get sponsored for every mile they covered. The campaign was a huge success, with over 160 organizations participating and fundraising over 2.5 million dollars. The team feature and recognition of sponsors helped increase campaign engagement and support. Charity Footprints’ ability to accommodate multiple languages and currencies made the campaign accessible to a wide audience and allowed seamless donation processing from 17 countries. Overall, the "Walk to Israel" campaign demonstrated the power of peer-to-peer fundraising in connecting and mobilizing global communities for a cause.
Learn More: Walk to Israel Case Study
Case Study 3 - Elizabeth Baptist Church + Charity Footprints Charity Footprints helped Elizabeth Baptist Church raise awareness and funds for social and racial justice by creating a campaign that enabled over 25 churches and their congregations to come together and walk 100 million steps for justice. The campaign encouraged participants to make a small donation of $15. The proceeds were divided among social justice groups such as the NAACP Legal Defense Fund, Black Lives Matter, and Color of Change. The campaign's success demonstrated the power of peer-to-peer fundraising and the ability to foster multi-charity giving. This casestudy demonstrates the power of peer-to-peer fundraising and how Charity Footprints can help non-profits and organizations raise awareness and funds for important causes.
Learn More: 100M Steps For Justice Case Study
Overcoming Common Challenges in Peer-to-Peer Fundraising for Nonprofits
Challenges
- Limited Budgets & Staff Time
- Limited Reach
- Lack of Volunteer Fundraising
- Donor Fatigue
- Lack of Campaign Engagement
- Lack of Corporate Sponsorships
Solution Limited budgets and staff time can be tackled through Charity Footprints' technology, automating certain aspects of the campaign and saving valuable resources. To expand the reach, nonprofits can utilize social media and other marketing channels, while Charity Footprints' social media integrations boost campaign visibility. Encouraging volunteers to fundraise becomes easier with the provided tools and resources, along with incentives like gifts and social recognition. To combat donor fatigue, Charity Footprints offers gamification features, creating an engaging fundraising experience. For enhanced engagement, fundraisers can leverage social sharing features, and nonprofits can utilize gamification and engagement modules like chat and event scrapbook. Lastly, the lack of corporate sponsorships can be addressed through Charity Footprints' Corporate Sponsorship module, enabling seamless involvement of corporate sponsors in campaigns for greater visibility and fruitful collaborations.
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